Creating the brand design guidelines is essential for achieving the design cohesion needed for building trust with new customers. CleanCo already had a logo they had been using for 30+ years, and while they wanted to update and modernize the brand, they were concerned that losing this logo would lose a part of CleanCo’s identity and heritage. They also wanted to ensure that the rebrand didn’t alienate their loyal customer base and come across as a fancy takeover - this is an established and proud family business from the Levelland area, and they wanted to make sure not to lose that element.

With this in mind, we created the new brand design guidelines with the original logo at the center to ensure that all materials were both modern and would fit perfectly with the old style.
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After the brand design guidelines, the focus shifted to using those guidelines to create new and impactful marketing materials to clearly communicate CleanCo’s services. This would help potential customers get they information they needed in an efficient way, and would have impact regardless of what kind of learner they were.

We conducted a review of CleanCo’s services, and collaborated with Kassi and her team to help build a system that would make it as easy as possible for potential clients to understand how each service would help them specifically. 

Once we had that brief in place, we used the brand design guidelines to create a card based system where each service had it’s own card, which included a photo with the service in action, condensed informative text and a guiding icon to make the information both quickly skimmable and practical. 

We later used these assets to create interactive cards on the website to improve engagement rates and accessibility on both mobile and desktop.
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Now we had several foundational pieces in place, we were able to move on to building the framework of the new website with the focus on lighting fast loading speeds, a great user experience and a website flow that would maximize the chances of visitors making contact with CleanCo.

With the family focus in mind, we organized a photoshoot with Kassi and the CleanCo team so we could ensure visitors would understand that CleanCo is a proud and personable company that values family, and local connections at its core. This had to be the hero section of the page to celebrate CleanCo’s local roots.

For the rest of the website, we focused on creating a user journey that would help them find the information they needed as quickly as possible, and get in touch.

As we know, ‘a confused customer never buys.’

Working with Kassi and her team, we arranged testimonials with past clients and incorporated them into the site, and wrote new copy for all website sections with a focus on clarity.

We put ourselves in the client’s shoes and created a comprehensive FAQ for each service area that CleanCo provides to ensure that any objections or additional information that they need could be found on the website without being overwhelmed by too much information.